Wouldn’t it be great to have your business included in your favourite magazine!
Earlier this year I attended an intimate workshop with Kelly Sheenan & Rebecca Jamieson Dwyer, two of the people behind Peppermint Magazine. (There were only about 10 of us! Talk about exclusive access!)
We covered a lot of topics, but here are the three most important tips for being successful when you pitch to magazines. [Click here to read more.]
1. Be consistent
Pitch, and pitch again. Deciding what is included in any given issue of a magazine is not an easy task, and sometimes the final decision comes down to nothing more than the colour scheme of your images and whether they suit the over all layout of the page. So just because you weren’t successful the first time, that doesn’t mean you won’t be considered for another issue later….. so send your pitch and then follow up.
And when you pitch, have everything ready and easily accessible. Don’t expect the editor to “check out your website and Instagram gallery”, but instead send them some sample images, or samples of your writing, so that they don’t have to do any extra work to see what you’d like them to publish.
2. Be established and ready
No magazine will publish anything about your business if you don’t have a great website up and running where people can see and buy your prucucts. It reflects badly on the magazine if they send their readers to your website only to be met with a 404 error or a ‘site under construction’ page.
3. Image is everything
Their words, not mine. Rebecca said, “Image is everything. Have good strong professional images ready for us to publish. Honestly, if I had limited budget and couldn’t afford everything I wanted in my business, I would prioritise professional photography.”
Where to from here?
Numbers 1 & 2 are up to you, but I can definitely help you out with number 3. Get in touch to find out more.